The nerd-look is benefiting LDS ballplayer Eric Sogard, who has reached the final four in MLB’s “Face of MLB” popularity contest. Sogard faces the Blue Jays’ José Bautista in the twitter-based vote today, starting at 9am EST.
The Face of MLB contest is basically an MLB promotional campaign to engage fans for the upcoming season. Each team nominates a player who then faces a player from another team in a day-long twitter vote. The winner advances to the next round in an elimination contest that will end this week.
Today Sogard faces the Blue Jay’s José Bautista, who has been actively seeking voters by agreeing to follow their twitter accounts (he already is following over 170,000 fans). Fans can vote up to 25 times by twitter for the player they like. To vote for Sogard simply send a tweet with the hash tags #EricSogard and #FaceOfMLB.
Sogard, who became the every day second baseman for the Oakland As last year, has gained a cult following as one of the few MLB players to wear glasses, which fans have picked up on, using their fingers to put glasses on their own faces (they are called “rally specs” at crucial moments in the game. The glasses even have their own blog.